Marketing and Advertising
Authenticity Makes Sales Happen
You can always count on the fact that people respond to the elements of truth that they see in any kind of marketing campaign. This is why, even after decades of fake optimism, people actually ended up responding better to irony in ads that came about in the 1990’s. They were tired of the old [...]
Get Better Sweepstakes Leads On Your Own Dollar
Companies that employ telemarketers are looking for one thing and one thing only: to make the most money on the least expense. That is why the phone leads they offer are so useless. They are bought cheaply in bulk from marketing companies that use their data to construct general lists that have not been filtered. [...]
